Wanyoo UK, an esports studio and gaming café chain, has undergone a whole rebranding to align additional with the corporate’s mission to supply high-quality providers to the gaming and esports group.
Any more Wanyoo UK shall be often called SideQuest.
The general rebranding appears to be like to determine Sidequest as a common model. With Wanyoo being based in 1998 and originating in China, the model is simply recognised in sure areas of the world. Nevertheless, with SideQuest’s mission to turn out to be a extra internationally recognised organisation the corporate has unveiled a brand new brand, slogan, web site and app.
Utilising the phrase “Play your approach”, SideQuest will nonetheless retain what made Wanyoo distinctive, which was offering a supply of wholesome and joyful leisure.
Michael Mulholland, SideQuest Advertising Supervisor, stated: “We felt it was necessary that our identify was one thing that speaks to people who get pleasure from gaming and going from Wanyoo UK to SideQuest made sense to us. Our slogan “PLAY YOUR WAY” is about ensuring that anybody that enjoys gaming has a spot.
“A SideQuest isn’t just one thing that we do in video games we play, but in addition within the lives we stay. We play video games as a way to flee and revel in ourselves, the place work or faculty and even tough instances fade away and we immerse ourselves within the worlds we wish to go to.
“For us, rebranding is only the start of our quest and we wish to take our members on that journey with us. Our objective is to have the ability to present a social expertise for avid gamers all around the UK, opening new areas and rising model new communities round their favorite video games.”
SideQuest’s new and improved website will permit members to test their accounts, make direct bookings on-line, take a look at and join occasions and tournaments, in addition to store for gaming peripherals and extra! The area will even characteristic SideQuest information and SideQuest supported video games.
When checking accounts, members will be capable of see their Facet cash (credit), obtainable gaming time, vouchers, orders, bookings and different membership particulars. Furthermore, by way of SideQuest’s app, members can high up their credit.
To rejoice this monumental rebranding, SideQuest shall be internet hosting a press occasion on the first June on the SideQuest Players Hub, London (WC2H 0NE). The occasion will characteristic a tour of the shop and its amenities in addition to a chat from SideQuest’s CEO Zhaorong Chen. For anyone thinking about attending the occasion, register here!
- The UK division of the Chinese language esports studio and gaming cafe Wanyoo, is rebranding to SideQuest.
- SideQuest have a brand new web site and an app, each are stay now.
- This rebrand is a part of the corporate’s mission to determine itself extra globally, and it hyperlinks in with the intention to convey gaming & esports tradition to the lots nevertheless you get pleasure from partaking with video games, with the slogan “Play Your Manner”.
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Supported by SideQuest