• Tue. Sep 27th, 2022


The Brazilian esports organisation Vivo Keyd has introduced a partnership with blockchain firm Liqi.

In response to the discharge, the one 12 months deal will see Liqi collaborate with the organisation to launch NFT and Fan Token merchandise.

Picture credit score: Vivo Keyd

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Liqi’s model will probably be displayed alongside Motorola and telecom Vivo on all of Keyd’s esports jerseys. This consists of its Free Hearth roster, which is able to play the title’s world championship this month.

Vivo Keyd’s first batch of digital merchandise by Liqi are predicted to be launched in Could.  The organisation’s CEO, Tiago Xisto, informed Esports Insider that the partnership is an vital step for Keyd within the Web3 surroundings, with him describing the expertise as “instrumental for organisations that need to thrive in esports in a close to future.” 

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Xisto additionally revealed within the press launch that Vivo Keyd will launch a particular social media channel for followers eager about ‘unique NFTs’. As well as, educative content material on funds will probably be produced by each entities. 

Based in 2021, Liqi is a Brazilian startup that has labored with native sports activities groups comparable to Coritiba Soccer Membership and Cruzeiro Esporte Clube. In January 2022, the agency raised $27.5m BRL (~£4,33m) via its collection A funding spherical led by Kinea Ventures.

Esports Insider says: After being neglected of the Brazilian League of Legends Championship franchise in 2020, Vivo Keyd regarded to reinvent itself all through 2021 and get again to relevance in Brazilian esports via nice outcomes primarily in VALORANT and Free Hearth. The organisation is now capitalising on its consciousness gained via these outcomes by coming into the blockchain universe, one thing extremely valued by its CEO Tiago Xisto.   

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