• Tue. Sep 27th, 2022

Gaming peripherals model HyperX has renewed its partnership with multinational esports organisation Staff Liquid.

HyperX will stay Staff Liquid’s official peripheral associate. As well as, Staff Liquid Co-owner and content material creator Juan ‘Hungrybox’ DeBeidma has been named as a HyperX international ambassador.

(ESI Illustration) Picture credit score: Staff Liquid / HyperX

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As a part of the partnership, HyperX will assist Staff Liquid’s tournaments, group initiatives and content material.

The 2 manufacturers have additionally introduced that the renewal will characteristic an expanded deal with variety and girls in gaming. HyperX will assist Liquid’s feminine VALORANT group in Brazil, alongside supporting the newly-announced Staff Liquid podcast ‘Desk Talks’.

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DeBeidma, the newly-named model ambassador, grew to become part of Staff Liquid’s possession construction final 12 months, along with CS:GO participant Jonathan “EliGE” Jablonowski, WNBA star Aerial Powers, poker streamer Alexander “Lex” Veldhuis and actor Asa Butterfield. DeBeidma is greatest recognized for his success in Nintendo’s Smash Bros sequence, a recreation by which he’s thought of one of many biggest gamers ever.

HyperX has a wide-reaching partnership technique. Alongside quite a few different esports organisations, the model is a long-time associate of Staff Liquid. In a 2020 interview, HyperX instructed Esports Insider it had sponsored Staff Liquid for ‘over a decade’. Multinational tech firm Hewlett Packard (HP) purchased HyperX for $425m (~£300m) in June 2021.

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Stephanie Winkler, director of selling, HyperX, stated: “HyperX is thrilled to resume our sponsorship with Staff Liquid to assist the rising esports organisation and equally excited to welcome Hungrybox to the HyperX model ambassador household. 

“We recognise the continuing efforts of Staff Liquid to assist the esports ecosystem of gamers, influencers, and followers and inclusivity for all, aligning with HyperX’s dedication to fueling the subsequent era of players and content material creators.”

Esports Insider says: Staff Liquid and HyperX are strengthening a longstanding bond. HyperX takes a really broad partnership strategy and has sponsorship offers with quite a few organisations, however Staff Liquid’s is a powerful and essential relationship for the model. It’s additionally good to see HyperX and Liquid make investments additional into bettering the illustration of girls in esports.

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