Video games developer and writer Riot Video games has introduced Brazilian ecommerce model Submarino as the most recent sponsor of the 2022 VALORANT Champions Tour (VCT) Brazil.
As well as, Submarino can even be featured because the sponsor of VCT Recreation Changers, a programme by Riot Video games that appears to advertise and supply alternatives for ladies in esports.
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That is Submarino’s newest endeavour inside the esports sector. Maybe the model’s highest-profile esports partnership was its cope with Brazilian organisation LOUD in 2021. Coincidentally, LOUD not too long ago reached worldwide esports headlines after ending runner-up at VALORANT Masters Reykjavík 2022.
Within the press launch, Vitor Monte, Head of Advertising at Submarino, commented: “Sponsoring an esports championship as essential because the VCT is an unbelievable alternative for Submarino, because the universe of video games and know-how are in our DNA.
“We recognise Brazil as a terrific energy within the section, so we more and more wish to function a reference for the fanatic viewers for video games and Esports always that contain this life-style.”
Submarino is a model from the B2W Digital group. The group additionally has esports ties with considered one of its different manufacturers, with Lojas Americanas presently sponsoring Los Grandes.
Carlos Antunes, Chief of Esports at Riot Video games Brazil, added: “This partnership not solely exhibits how manufacturers more and more perceive the relevance of video games and their universe of prospects, but additionally the nice potential of Brazil in Riot Video games’ esports.”
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The deal was negotiated by the advertising and marketing company Druid, which was additionally concerned in producing a video asserting the partnership.
Esports Insider says: It will not be a coincidence that Submarino sponsors the aggressive VALORANT scene after LOUD virtually reached the highest of the world on this esport. It’s also spectacular how Druid is consistently concerned with a few of the foremost esports offers taking place in Brazil.
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