Multinational esports organisation Gen.G has introduced a partnership with password supervisor 1Password.
As a part of the deal, each entities will launch ‘Quest for the Misplaced Console’, a sequence of seven web-based puzzles with the objective of teaching followers on on-line safety.
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In response to the discharge, every escape-room-style puzzle shall be tied to a Gen.G content material creator corresponding to PeterPark, BeccaTilts, Stanz and NickiTaylor. Collaborating Gen.G creators may even be mailed a bodily puzzle to unravel alongside followers through dwell streams.
Julien Benichou, Senior Director of Partnership Technique and Execution at Gen.G, commented: “It’s simple to neglect one thing as fundamental as ensuring your passwords are updated and safe. We’re hoping that by partnering with 1Password to create ‘Quest For The Misplaced Console’, we’ve discovered a enjoyable and fascinating method to maintain password safety prime of thoughts.”
Furthermore, followers taking part in ‘Quest for the Misplaced Console’ shall be routinely entered into prize giveaways as they resolve every puzzle. A number of the prime prizes embrace two PS5 consoles, over seventy 1Password for Households memberships, over $1,200 (~£960) in Amazon Present Playing cards and unique merchandise.
Gen.G’s collaboration with 1Password comes on the heels of a two-year cope with recreation developer Nimble Neuron. Each events will work collectively on a variety of activations to speed up the expansion of the developer’s Everlasting Return recreation.
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Raj Sarkar, Chief Advertising Officer at 1Password, added: “We’re on a mission to deliver human-centric safety to everybody and ship on the promise of constructing safety as handy as attainable – whether or not you’re at work or enjoying your favorite recreation at dwelling.
“Partnering with Gen.G on this sequence of on-line puzzles is a enjoyable and interactive reminder of how utilizing distinctive and complicated passwords to your numerous accounts is a straightforward first step on the trail to a safer life on-line.”
Esports Insider says: Gen.G and 1Password have managed to create a enjoyable and interactive marketing campaign to remind their viewers of on-line safety. As individuals turned to esports and video games in the course of the pandemic, the first lockdown also saw an increase in gaming-related web attacks. Hopefully, the dialog round on-line safety will additional progress with an increasing number of organisations taking an energetic position in educating their audiences.
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