• Mon. Sep 26th, 2022


Indian esports platform GoodGameNation (GG Nation) has entered a partnership with Indian youth neighborhood platform Viral Fission.

In consequence, the multi-year deal will see the 2 events collaborate to create what they’re calling the biggest collegiate esports competitors within the area.

(ESI illustration) Picture credit score: GoodGameNation / Viral Fission

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Over the subsequent three years, GG Nation goals to host a minimum of 16,000 intra-college collegiate occasions, along with ten national-level tournaments. The corporate introduced that roughly INR 3 Crores (~£103,700) in prize cash might be distributed.

Along with the prize pool and occasions, the partnership will create esports ‘campus communities’ in 3000 faculties throughout India, in line with a launch. The campuses will present gamers with teaching and open the door to potential profession alternatives.

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Animesh Pande, Head of Advertising and marketing, Neighborhood, and Content material at GoodGameNation, spoke on the deal: “We’re excited to companion with Viral Fission to amplify our efforts in campus esports in India.

“Viral Fission’s observe file of delivering youth activation for a number of the greatest manufacturers globally was an necessary consider GoodGameNation selecting them to amplify our efforts in campus esports. At GoodGameNation, we really consider within the energy of esports and its skill to convey communities collectively.”

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Based in 2020, GG Nation describes itself as India’s solely esports-as-a-service platform. Previous to partnering with Viral Fission, the platform hosted GGOne, a collegiate esports competitors the place faculties compete for money prizes.

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Umang Gandhi, Product Head at Viral Fission, additionally commented: “Gaming is without doubt one of the fastest-growing industries globally, offering ample alternatives for younger minds. With our partnership with GG Nation, we’re glad to be part of the worldwide gaming increase and to convey gaming-first nano-communities inside the campus ecosystems.

“This really will create a novel expertise for the youth and can foster [a] tradition of gaming on the grassroots degree. We purpose at unlocking distinctive alternatives for the youth to get on board this wagon and construct profitable futures for themselves within the gaming business.”

Esports Insider says: The Indian esports market is constant to develop at a formidable fee. This GG Nation x Viral Fission collaboration offers a fantastic alternative to put the foundations for a powerful collegiate construction that has potential to domesticate expertise from the area. India has one of many world’s largest youth populations, so rising out its collegiate panorama appears like a wise transfer.

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