• Tue. Sep 27th, 2022


Dubai-based esports organisation Galaxy Racer has appointed Alisa Jacobs, the co-founder of Queens Gaming Collective, as its Chief Technique Officer.

In her new function, Jacobs will lead enterprise growth, expertise relations, advertising, media and content material for the organisation’s new division in North America. 

(ESI Illustration) Picture credit score: Galaxy Racer

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Previous to becoming a member of Galaxy Racer, Jacobs co-founded women-led gaming way of life firm Queens Gaming Collective in 2020. Final 12 months, the corporate introduced a partnership with digital media agency, and PodcastOne proprietor, LiveXLive Media.

As well as, Jacobs based advertising company LOOP the place she additionally took on the function of Chief Strategist. A few of the firm’s shoppers embody Activision Blizzard, FOX and Pop Sugar.

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Via a post on LinkedIn, the newly appointed Chief Technique Officer acknowledged: “I’m blissful to share that I’ve joined the crew as Chief Technique Officer (CSO) at Galaxy Racer! We at the moment are launching in North America!”

Galaxy Racer first introduced its growth into the NA market a number of months in the past by its newly established HER Galaxy model. It reportedly plans to construct a portfolio of girls gaming stars as a part of its wider ambition to ‘develop the esports and gaming area into an inclusive, secure and thrilling surroundings for ladies’.

The organisation’s NA workplaces are based mostly in Los Angeles and led by Akemi Sue Fisher, the newly appointed CEO of Galaxy Racer North America.

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RELATED: Galaxy Racer: Investing in the way forward for MENA esports

Earlier this 12 months, Galaxy Racer additionally introduced the official launch of a brand new esports league in Pakistan, the Supreme Galactic League.

Esports Insider says: Alisa Jacobs’ rent bolsters Galaxy Racer growth into North America. Jacobs’ years of expertise in advertising, communications and innovation can be useful to the organisation and also needs to additional assist its aim of rising the HER Galaxy model.

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