• Mon. Oct 3rd, 2022

Microsoft hopes to buy Activision Blizzard for almost $70 billion


Jan 19, 2022 ,
Microsoft hopes to buy Activision Blizzard for almost $70 billion

Microsoft surprised the world with its first splash of money in 2022, bringing Activision Blizzard into the same house.


In March 2021, Xbox suddenly announced the acquisition of Bethesda. Entering the new year 2022, it is Microsoft’s turn to shock when buying Activision Blizzard.

Recently, Microsoft just made an announcement that shocked the PC game market when it officially confirmed the acquisition of another “giant,” Activision Blizzard, for a total amount of about 68.7 billion dollars.


This unexpected acquisition will give Microsoft and Xbox the rights to a number of the biggest money-making franchises today, including the Call of Duty franchise. This closing officially marked the largest acquisition in the history of the video game industry.

Microsoft’s goal with the announced takeover of Activision Blizzard is to “drive the growth” of the games business across all platforms, along with “providing the building blocks for the Metaverse.” Microsoft has outlined the specific brands it will own once the acquisition is complete, with notable names like Candy Crush, Diablo, Overwatch, and Warcraft (including the long-running online title World of Warcraft). Activision’s classic franchises that will now come under the Xbox roof include Crash Bandicoot, Guitar Hero, and Spyro the Dragon.

When Xbox took over Bethesda in March of last year, one of the main reasons was to enhance the quality of the Xbox Game Pass service, and now this big deal will also. Microsoft says it plans to bring Activision Blizzard titles to its service as soon as they launch. Microsoft also plans to add Call of Duty titles to its Xbox Game Pass and PC Game Pass services.

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Essentially, every game released by Activision Blizzard will land on the Xbox Game Pass, allowing subscribers to the service to experience virtually the entire Call of Duty franchise. The question now is? What does this mean for brands like Call of Duty on other platforms (and PlayStation in particular)? It would be remarkable if Xbox decided to release future Call of Duty titles on its system, but that doesn’t really convert to maximum profit.

However, Bethesda games are possible, and the same is likely to apply to games released by Activision. Also, given Activision Blizzard’s recent office culture troubles, it seems likely that Bobby Kotick, the company’s CEO, will remain in place until the deal is finalized. After this, Activision Blizzard will have to report directly to Phil Spencer, current Xbox president.

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Activision Blizzard is the biggest move, but not the only one.

This acquisition stands out above all those made so far by Microsoft, with companies as important as Rare, Bethesda, Mojang, DoubleFine, or Ninja Theory among those who are in its property.

The purchase of Activision Blizzard is a tremendously clever move in order to acquire the largest possible market share in the video game industry, especially when it comes to PCs. Activision Blizzard stands out in most of its franchises for being consecrated titles on PC, with a large user base in its launcher, these in one way or another, could end up within the Microsoft ecosystem.

Xbox Game Pass is the company’s biggest bet, and the introduction of this on PC is total, being even superior to what they offer within their consoles. The addition of everything related to Activision Blizzard will cause millions of players to go through Microsoft, a purchase that could be profitable sooner than we think.


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