• Tue. Sep 27th, 2022

Ladbrokes buys Unikrn


Sep 14, 2021
Ladbrokes buys Unikrn

Investing in eSports is an increasingly important trend. More and more companies are understanding the importance of eSports and how important it is to enter this ever-growing sector, especially in the new generations.

Bookmakers are also increasingly opening up to eSports. All the major bookies have opened a section to eSports. But there are those who have gone further, some companies have opened betting sites exclusively for eSports. There are many, some important others less. One of the most famous is Unikrn.

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This bookmaker who in recent years has been talking about himself for his initiatives and offers. Unikrn has launched for example the possibility of betting not only on the main eSports tournaments but also on yourself with Umode. The start-up has attracted the attention not only of eSports enthusiasts but also and above all of the investors.


In the last few days, the purchase of Unirkn by Entain, a company that previously bought Ladbrokes, one of the leading English bookmakers, has been ratified. The world of eSports is growing and Entain is convinced that it can make a huge splash with this acquisition. “We can triple our business, just by looking at how the eSports market is growing exponentially,” said Nygaard-Andersen who took control of Entain and immediately understood that to grow further, it was necessary to move towards eSports.

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For this they hired Justin Dell’arco, formerly of Twitch, who will become the head of the eSports division that was created after this acquisition. Entain estimates that eSports and Social Gaming could bring in $ 20 billion over the next few years to prune total revenues to $ 160 billion.

The acquisition of Unirkn comes after the announcement of revenues for the second quarter of the year which exceeded expectations. Entain hopes to maintain this trend and increase it thanks to the new acquisition. “It has been a fun journey with celebrations, challenges and tons of happiness. I am excited about the future of Unikrn and Entain, and will start looking for something interesting to do again, ”said Rahul Sood who was driving Unirkn. These words mean that he will leave his current role to look for new projects. In the meantime, Unikrn has stopped its activities, the site is stopped and customers are asked to withdraw all the money deposited. It is not yet known what will happen to Unikrn, it says on the website that they will be active again in 2022.

“Entain, one of the largest sports betting and gaming companies in the world, has agreed to acquire Unikrn’s gaming and betting business. This means that Unikrn will soon have more services than ever! However, the sale and restructuring require that we cease operations while this transition occurs. ” This is what you read on the home page of the site.

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It remains to be seen how Unirkn will come back online and in which markets, as currently, the site did not accept bettors from some very important countries such as the United States and England, while Ladbrokes is one of the leading bookmakers in the United Kingdom and has landed in America for some time. year. We are certainly talking about a story to follow and which confirms that the world of betting strongly believes in the explosion of eSports betting.

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