• Fri. Oct 7th, 2022

Athletes and Celebrity Investing in Esports

Athletes and Celebrity Investing in Esports

The eSports market has grown immensely in the past few years. With numerous players participating in several new game domains, Esports presents a great opportunity for everyone. That is the main reason why investors from different industries are now taking a bite from the Esports market.

From businesses to football clubs, we have seen a growth of entities that have invested in the Esports market. However, athletes and celebrities are not the ones to miss out on this. Several athletes and celebrities have invested in different domains of Esports.

For starters, NBA players Michael Jordan, Shaquille O’Neal, Rick Fox, Kevin Durant, etc. all have invested a heavy chunk in Esports. Michael Jordan invested in aXiomatic, the parent company of Team Liquid. Similarly, Kevin Durant invested in Rick Fox’s established Esports-only fund to enter the competitive market.

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Apart from that, the superstar DJ, Steve Aoki also invested in Esports, particularly for Overwatch teams. He has been actively streaming via Twitch, showing off his gaming skills, which makes the move anticipated. His investment in Rogue, the Overwatch team, was a good start as the team won a $100,000 grand prize at the Overwatch Atlantic tournament.

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Ashton Kutcher is probably the first Hollywood celebrity that has invested in the Esports market. The millionaire didn’t invest in any teams directly. However, he placed the investment by buying Unikrn in 2015. Unikrn is an online betting platform that allows real-time betting on pro-gaming matches using virtual tokens known as Unikoins.

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The Canadian rapper, Drake, also took part in the market by investing in the organization 100 Thieves. He’s been actively participating and streaming games, particularly Fortnite. His streaming with the massively popular Tyler “Ninja” Blevins had a staggering 635,000 concurrent viewings on Twitch.

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Demetrious Johnson is one of the reputed names in the UFC history. He also invested in Singapore based ONE Esports gaming organization. He’s been streaming live and is now acting as the investor for the organization. Wendell Lira was forced to retire after experiencing brutal soccer injuries. However, he demolished a top FIFA player 6-1, he invested his time and money becoming an Esports icon.

The NASCAR driver Parker Kligerman also took to the venture and formed a co-owned Burton Kligerman Esports team. The team now competes in the eNASCAR PEAK Antifreeze iRacing Series. Although the progress isn’t firm as the team finished 10th in October 2019, it’s still progressing to bring its game to the top.

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Fernando Alonso, the two-time F1 champion sponsors Esports drivers for Gran Turismo and Project Cars 2. Apart from that, he has also partnered with Logitech, making his way in the tech side of the Esports industry.

The owner of the National League’s Dallas Cowboys and American billionaire, Jerrel Wayne Jones or Jerry Jones purchased the franchise of compLexity Gaming in 2017 that competes in various tournaments, including CS: GO, DOTA2, etc.

The esports market is worth billions. Numerous athletes and celebrities see it as an opportunity to make money as the industry is quite promising. More than 276 million audiences are estimated to grow for the market in 2022, which shows that investing in Esports isn’t a bad call.

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