The National Hockey League (NHL) has chosen DreamHack Sports Games (DHSG) to produce its online and live esports tournaments. The multi-year deal will see DHSG produce the events under the auspices of the NHL Gaming World Championship, which is expected to launch in March.
DreamHack, the Swedish company, will be responsible for the production of post-live content, live streaming of tournaments, and pre and post-tournament schedules. The NHL had already entered the world of eSports in 2018, then during the blockade for Covid-19, it launched the first NHL Player Gaming Challenge, which saw the participation of over 45 NHL athletes.
The NHL has announced that eSports tournaments will have a new logo and will be very similar to the actual NHL championships.
DreamHack Sports Games has already collaborated with various federations in the past. It has in fact partnered with the European Tour of golf and the Swedish Professional Football Leagues (SEF) to strengthen eAllsvenskan’s competitive streak on the football simulation title.
“We have built an excellent foundation for competitive play at the NHL over the past three years and have seen our Gaming World Championship grab the attention of fans and gamers around the world,” said Chris Golier, NHL vice president of business development. and innovation.
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“This partnership with DreamHack Sports Games will help strengthen our brand in the gaming ecosystem as they provide world-class production resources and long-standing industry relationships.”
Roger Lodewick, CEO of DreamHack Sports Games, added: ?This collaboration with NHL is a defining moment for us. It is a confirmation of the innovative work that everyone at DreamHack Sports Games has done in the sports games industry. “