Activision Blizzard Esports wants to transform its prime time slots on YouTube for the Call of Duty League and Overwatch League into its version of Sunday NFL Football thanks to more exciting fights and a better team matchup.
Call of Duty League started its season last weekend and reported a substantial increase in viewers especially during the super match between Optic Chicago and Atlanta Faze. On Sunday in the early evening there were an average of 118 thousand contemporary spectators and a peak of 131 thousand. These are both not just records for a championship in its second edition but huge huge numbers.
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Brandon Snow, Chief Revenue Officer of Activision Blizzard Esports, explained in an interview how important it is to highlight the most important matches, especially for the partners of the leagues and teams.
?The league is working hard to allow the best teams and the best prepared organizations to have a prime time spot in front of more than 100,000 people. This is a fundamental goal for us that we must guarantee visibility and entertainment to all those who have trusted us and have wanted to support us financially by acting as sponsors ?.
Prime time slot is a tool to increase audiences as Blizzard and Activision seek new ways to make the most of their broadcast rights partnership with YouTube and grow views even more. “The base is solid – Snow said – but it was still relatively modest last year. One of the things we have tried to focus on is creating exciting prime time games, that window is critical for us, our sponsors and our partners. “
Snow said the league will look to warn teams well in advance if their clash is selected for prime time. He added that gaining viewers is not just a matter of big names, but also an investment in talent.
The renewed focus on media presence comes after the hiring of former MLB (Major League Baseball) executive Tony Petitti, who is now president of Activision Blizzard’s esports and entertainment division. “Attention to prime time is essential to offer partners and investors the best possible product and we know that, given the nature of eSports, it is difficult for people to get to watch three games a day,” added Snow. “It is a lesson we have learned from traditional sports”.